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INSIGHTS

Notes from the field.

Occasional writing on diagnostics, evidence, and where AI does and does not belong in a founder-led business.

ESSAYWhat Founders Should Steal From the Forward-Deployed Engineer Model (and What to Leave)The FDE model won. Founders cannot buy it at lab prices, but five of its mechanics translate. A priced menu of options and a checklist for spotting fakes.AUG 2026