Terms of Service
LAST UPDATED: JULY 2026
These terms govern your use of this website and any preliminary conversation that follows from it. Paid engagements are governed by a separate signed agreement, which takes precedence over anything on this page.
1. Who we are
Mercury Consulting is a trading name of Artha Lab, LLC. References to “we”, “us” and “Mercury” mean Artha Lab, LLC. References to “you” mean the person or company using this website or corresponding with us.
2. What this website is
This website describes our advisory and engineering services. Nothing on it is an offer capable of acceptance, and nothing on it constitutes legal, financial, tax or investment advice. Figures, case material and timelines describe past engagements under their own conditions and are not a prediction of your result.
3. Enquiries and introductory calls
Submitting the contact form or booking an introductory call creates no obligation on either side. We may decline an enquiry without giving a reason. Anything you tell us in that conversation is treated as confidential whether or not an NDA is in place at the time.
4. Engagements
Paid work begins only under a signed engagement agreement that sets out scope, fee, payment schedule, deliverables and acceptance criteria. Diagnostics are fixed-fee and invoiced 50% at the start and 50% at delivery unless the agreement says otherwise. Build work is scoped and contracted separately from the diagnostic that recommends it.
5. Confidentiality
A mutual non-disclosure agreement is signed before any material changes hands, and a data processing agreement accompanies it where personal data is involved. Access is limited to the named team on the engagement; anyone else only with your written approval. We do not name you as a client, publish your logo, or describe your engagement in identifiable terms without your written permission.
6. Intellectual property
On full payment, deliverables created specifically for you under an engagement agreement belong to you. We retain ownership of our methods, templates, internal tooling and general know-how, including anything we learn that can be applied without disclosing your confidential information. The content of this website, including text, layout and marks, remains ours.
7. Third-party platforms
Engagements frequently involve software we do not control, including CRM, payment, hosting and model providers. Your relationship with those providers is governed by their own terms. We are not responsible for their availability, pricing changes or acts.
8. Limitation of liability
To the extent permitted by law, our total liability arising out of or in connection with an engagement is limited to the fees paid by you for that engagement. Neither party is liable for indirect or consequential loss, including lost profit, lost revenue or lost data. Nothing here limits liability that cannot be limited by law, including for fraud or wilful misconduct.
9. Governing law
These terms and any engagement are governed by the law stated in the engagement agreement. In the absence of such a statement, the law of the jurisdiction in which Artha Lab, LLC is registered applies, and the courts of that jurisdiction have exclusive jurisdiction.
10. Changes and contact
We may update these terms. The version in force is the one published here on the date of your enquiry. Questions about this page can be sent through the contact form.